Media & Entertainment
Digital experiences built on content management and web platforms.
Challenges we solve
High latency & buffering in video streaming
Low-Latency Streaming & Adaptive Delivery
Deliver smooth, high-quality video with optimized CDN distribution and adaptive bitrate streaming across devices.
Disorganized video asset archives
AI-Powered Digital Asset Management
Organize, tag, and retrieve media assets efficiently using AI-powered metadata and centralized cloud storage.
Audience churn on OTT platforms
Personalized Content Recommendations
Deliver tailored content suggestions using AI-driven recommendations based on viewer preferences and behavior.
Digital piracy & unauthorized content leaks
Content Security & Piracy Protection
Protect premium media with DRM controls and automated forensic watermarking to deter unauthorized distribution.
Complex ad monetization & placement
Dynamic Advertising Integration
Deliver targeted, context-aware advertisements through Dynamic Ad Insertion (DAI) and integrated ad servers.
Siloed multi-platform viewer metrics
Unified Media Analytics
Consolidate cross-platform media performance data into a centralized dashboard for audience insights and informed decisions.
Our solutions for Media & Entertainment
What we build and deliver for teams in this industry.
Cloud DAM Platform
Centralized media repository with automated metadata tagging and instant global video retrieval.
OTT App & Video Streaming
Cross-device web, mobile, and Smart TV apps with multi-bitrate streaming.
AI Recommendation Engine
Behavioral machine learning models delivering personalized content feeds and watchlists.
Cross-Platform Analytics
Power BI dashboards tracking viewer retention, peak concurrencies, and ad revenue performance.
Business outcomes
What customers can expect from working with us.
Subsecond Video Start
Optimized video pipeline delivers fast play start times across devices.
30% Longer Watch Times
Personalized recommendations keep viewers engaged longer.
Instant Asset Search
AI tagging cuts video editing retrieval time from hours to seconds.
Ad Revenue Maximization
Dynamic ad insertion targets relevant ads without breaking user experience.
Piracy Prevention
Enterprise DRM protects high-value video assets from illegal distribution.
Scalable Live Events
Cloud infrastructure seamlessly handles millions of concurrent live streaming viewers.
Case study
A closer look at our work in Media & Entertainment.
Digital Advertising & Media Technology
Automating Customer Data Synchronization
The challenge
A growing ad-tech company needed to maintain a three-level customer hierarchy across HubSpot and NetSuite: Partners, Divisions, and Advertisers. API pagination limits, dependencies between parent and child records, and access restrictions for existing records complicated synchronization and increased the need for manual intervention.
Our solution
OdiTek implemented a Boomi-based integration to retrieve and synchronize customer records between HubSpot and NetSuite. The workflow used separate processing branches for Partners, Divisions, and Advertisers, ensuring parent records were available before their associated records were created. Pagination, error handling, and appropriate access permissions supported complete data retrieval and accurate hierarchy mapping.
The outcome
- Automated synchronization of customer hierarchies across CRM and ERP systems.
- Reduced manual data entry and processing delays.
- Improved consistency and accuracy of customer records.
- A more scalable integration framework for business growth.
TV Broadcasting & Cable
AI-Powered Cloud Digital Asset Management (DAM)
The challenge
Newsroom editors spent up to 3 hours searching through thousands of hours of unindexed raw video footage.
Our solution
OdiTek built a cloud DAM platform with AI auto-tagging for facial recognition, speech-to-text transcription, and scene detection.
The outcome
- Video clip search time reduced from 3 hours to under 10 seconds.
- Newsroom content publishing speed increased by 45%.
- Automated archive storage tiering saved 30% in cloud storage costs.
Digital OTT Media Publisher
Scalable OTT Video Streaming & Recommendation Engine
The challenge
Client struggled with high user churn and frequent app crashes during live sports broadcasting.
Our solution
OdiTek redesigned the cross-platform OTT application, integrated multi-DRM protection, and deployed an AI recommendation engine.
The outcome
- Subscriber monthly churn reduced by 22%.
- Handled 500,000 concurrent live viewers with zero downtime.
- User average session duration increased by 35%.
