Role of social media in branding

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Social media has made the world smaller. A potential customer can log onto a social site in a variety of countries, and your message on that site can lead people to your own website. The result is global awareness of your brand.

Branding is not only for enterprises it can also be for an item or a person. It feels surprising to produce an accretion of yourself on the web. Using social sites like Twitter, Facebook, and Google+, it becomes super easy to build up thoughtful of yourself. This will prove to be useful when you are out meeting new individuals and showcasing your ability to the world.

Business-to-business social media marketing is just as important as business-to-consumer social media marketing. It allows you to market your product or service to other companies, build a network of professionals in the industry and promote your company on a grander scale.

Social media plays a dynamic role in branding

1.Growths Website Traffic

80% of marketers have demanded that social media is effective in helping to generate more website traffic. Social media acts as a direct channel to your website. Without it, your audience is limited to online users who already know about your brand and those searching for keywords that represent your company. By being present, creating interest and conveying consistent branding across all social platforms, you can knowingly improve the traffic to your site.

2.Developed Search Engine Rankings

In recent years, social media or ‘social signals’ have emerged as a important way to improve rankings. Being active on social media triggers a signal to search engines that your brand is dependable, trustworthy and helpful to users.

3. Share content easier and faster with social media

In the past, marketers faced the challenge of ensuring their content reaches their customers in the shortest possible time. With the help of social media, sharing content got easier and faster. When you use social media for business, specifically for sharing content about your business or for content creation, all you need to do is simply share it on your brand’s social network accounts. But keep in mind that getting your customers to share your content with their follower means you need to make sure your content aligns to your brand and interests your audience.

4. Create meaningful relationships with customers through social media

Social media is great for creating meaningful relationships with your customers. For example, social media allows tourism brands to create dialogue with travelers, therefore creating relationships with customers before, during, and after they have booked a trip with the company. This kind of social media dialogue between brands and customers is something traditional advertising will never achieve.

5.Generates Leads / Higher Adaptation Rates

Because of the nature of social media and its human element businesses are able to connect more freely with their audience, thereby increasing loyalty and trust.  Studies have shown that social media has 100% higher lead-to-close rate than outbound marketing.

6.Improved Customer Insights

Social media offers a breadth of valuable information to business owners and marketers about their customer’s interests, behavior, likes and dislikes. It can even act as an extended customer service platform, where businesses are able to interact directly with dissatisfied customers.

7. Social media lets you increase brand awareness and reach with little to no budget

Social media for business has allowed companies to increase brand awareness and reach of their brand at little to no cost. The costs associated with these strategies are a lot higher with traditional advertising methods. Recently, marketing departments across companies started hiring community managers to increase brand awareness and reach through social media.


In conclusion, you have a lot to lose by not being present on social media. Assigning a reliable brand identity to your customers is not only important, it’s necessary to the success of your business. If your business is struggling to generate leads online, you should create a unified brand identity across all social platforms.

For more information on how to build a better social media brand and stay ahead of competitors, do drop an email to

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