OdiTek developed a multi-channel integration framework on Boomi that unified B2B, DTC, and Gratis order flows into a consistent, automated system. Each of these channels was implemented as a main process, linked to its own saved search in NetSuite for retrieving order data. While the entry points differed, all three channels converged on the same set of reusable subprocesses, creating a scalable and standardized integration model.

The B2B workflow was designed to capture wholesale orders, which often involve more complex validation and customer lookups. Once the orders were retrieved from NetSuite using the B2B saved search, they were transformed into canonical order formats, validated against business rules, and securely transmitted to the System Beauty 3PL for processing. The DTC workflow, by contrast, was optimized for higher transaction volumes and fast turnaround times. It relied on dynamic date ranges and caching to handle large datasets efficiently while applying consumer specific validation logic. Finally, the Gratis workflow focused on promotional or zero cost orders, which required specialized handling for discounts, free shipping, and duplicate prevention. Although the three workflows differed in entry logic and business rules, they all drew from the same core library of subprocesses to ensure consistent execution.

The subprocesses formed the backbone of this integration framework. The “Cache Inventory Details for Lots” subprocess retrieved lot-level data from NetSuite and stored it in cache for quick access during fulfillment operations. The “Process Fulfillments to NetSuite” subprocess handled the transformation and posting of fulfillment data from System Beauty back into NetSuite, ensuring that transaction statuses were always accurate and up to date. The “Process NS Item Fulfillment” subprocess carried out the actual fulfillment execution in NetSuite, supporting both sales and transfer orders through initialize and upsert operations. Another important subprocess, “Get System Beauty Orders,” connected directly to the System Beauty API, established an access token, and retrieved order information with proper error validation. Supporting these was the “Cache NS Locations” subprocess, which kept location data synchronized between the two systems, and the “Establish System Beauty Access Token” component, which managed secure authentication for all API interactions.

By structuring the integration around three main processes supported by a shared library of subprocesses, OdiTek delivered a solution that was both flexible and highly maintainable. Each sales channel maintained its own business-specific logic through NetSuite saved searches, while the shared subprocesses ensured uniform handling of caching, fulfillment, authentication, and error management.