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Why Hyperlocal Platforms might struggle in India

Introduction Hyper local has been a buzz word in Indian Internet startups for more than a year now. We had first “Local” and a lot of companies striven cracking it, but all came out of it with a broken limb...


Posted on February 01, 2017

What is SEO

This article is for them who are novice to SEO, for a high level understanding on the topic. Hope this helps & makes a useful reading. SEO (Search Engine Optimization) is a set of tricks and techniques which used to...


Posted on February 01, 2017

Challenges in leading a Startup company

Leading a startup company isn’t for everyone. To succeed you of course have to first have a billion dollar idea. However transforming an idea into actual success is only the tip of the iceberg. The biggest challenge is that most...


Posted on February 01, 2017

Hyperlocals are next generation business models

E-commerce, as we know it, is old news. Hyperlocal is the hot new buzzword in retail hallways, going by the recent spate of well-funded launches in this space. There is already a wide range of services on offer, from grocery...


Posted on February 01, 2017

Top 5 reasons for why E-commerce application fails

Introduction Buying and selling of product & services by businesses and consumers through an electronics medium (over internet) without using any paper document is known as E-Commerce. An E-Commerce strategy is like any business strategy – it requires research, planning...


Posted on January 31, 2017

Web Testing- Key Challenges

Introduction Web testing is the name given to software testing that focuses on web applications. Web-based application testing before the application is deployed to the market can help the company to determine the issues and it makes an application better before launched. Basically the company launches a...


Posted on January 31, 2017

Why and when you should consider automation testing for your web application

Introduction In today´s fast moving world, it is a challenge for any company to continuously maintain and improve the quality and efficiency of software systems development. In many software projects, testing is neglected because of time or cost constraints. This leads to...


Posted on January 31, 2017

Why your Medical TPA business needs Mobile Platform

Introduction Sooner or later the medical coder and biller will have to deal with a third-party administrator while filing a claim. A third-party administrator (TPA) is an entity hired to handle the administration of another company’s insurance plan. The TPA...


Posted on January 31, 2017

Building an online story or poem sharing platform? Consider these factors...

Introduction Poetry writing is the most artistic and liberating form of creative writing. The writing world is abuzz with one word these days—and that word is “platform.” But many writers are left wondering: What is a platform? Why do I even...


Posted on January 31, 2017

Infographics and imagery - Critical to web designing

Introduction With the trend of using the internet to convey information to millions of people worldwide, it also becomes a challenge on how you can effectively communicate to the people with your contents. Making one’s content eye-catching and easy to understand is...


Posted on January 31, 2017

Security Testing For Mobile Applications

Introduction Security Testing ensures, that system and applications in an organization, are free from any loopholes that may cause a big loss. Security testing of any system is about finding all possible loopholes and weaknesses of the system which might...


Posted on January 31, 2017

Digital marketing-get more eyes on your merchandise

Digital marketing is a sunshade term for the focused on, quantifiable, and intelligent showcasing of items or administrations utilizing advanced advances to reach and change over leads into customers. The key target is to advance brands, construct inclination and build...


Posted on January 31, 2017